Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Minister of Defense of the UAE, visited the thirty-third edition of the Arabian Travel Market (ATM) held at the Dubai World Trade Centre yesterday. This event continues until September 17 and has brought together companies and organizations active in the tourism industry from the UAE and around the world.
Developing New Opportunities in the Tourism Industry
The Arabian Travel Market 2026 serves as an important platform for leaders and experts in the tourism industry to explore new opportunities and developments in the field. During this visit, Sheikh Hamdan was informed by Helal Saeed Almarri, Director General of the Dubai Department of Economy and Tourism, about the key highlights of this event and its role in bringing together leaders and experts in the tourism industry.
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Sheikh Hamdan stated during this visit that Dubai's hosting of the Arabian Travel Market 2026 strengthens the emirate's position as a leading global destination and demonstrates its ability to bring together various stakeholders in the tourism industry. He welcomed the guests and participants at this event and emphasized Dubai's role in creating new growth for the tourism industry.
Focus on Innovation and Technology in Tourism
The Arabian Travel Market 2026, under the slogan "Travel 2040: Advancing New Frontiers through Innovation and Technology," examines how technology, changing traveler expectations, and new approaches to business are impacting the global tourism industry. Topics such as artificial intelligence and digital transformation are at the forefront of this event, and the necessary investments for building a stronger and more resilient tourism industry are being discussed.
Sheikh Hamdan also mentioned that Dubai will continue its pivotal role in shaping the future of tourism globally and will proactively anticipate opportunities and keep pace with rapid changes in this industry based on an ambitious vision. He expressed hope that this event would contribute to further collaboration, knowledge exchange, and the establishment of new partnerships in support of the future of tourism in the UAE and globally.
During this visit, Sheikh Hamdan explored several booths from participating entities and companies, including the Dubai Department of Economy and Tourism, Emirates, Fly Dubai, and the Ministry of Economy and Tourism. He reviewed a range of products, initiatives, services, and projects that contribute to enhancing the travel experience and supporting the ongoing development of the tourism industry.
