Ibdah Company, as one of the pioneers in scientific content production in Dubai, has significantly increased its scientific video production from 100 to 600 videos per month using artificial intelligence (AI) technology. This change has occurred while the company's team has achieved this success without increasing its number of members.
Challenges of Scientific Content Production
Producing more content is only part of the challenges facing scientific content producers. In a session titled "Influence with Knowledge" at the Arab Media Summit in 2026 in Dubai, content producers Abdullah Anan, Issa Al-Habib, and Iman Enam discussed how to simplify science for a larger audience and use artificial intelligence in different ways. This session was moderated by Sara Al-Rifa'i, CEO of Ibdah Company.
The Role of Artificial Intelligence in Content Production
Abdullah Anan, creator of "Science Street," described artificial intelligence as an essential part of his work, stating that the technology is used in various sectors of his company, including research, idea development, language analysis, production, and marketing. According to Anan, this has helped his company increase its output. In contrast, Iman Enam has adopted a more cautious approach, using artificial intelligence more as a supportive tool, especially in reviewing work after human input.
Issa Al-Habib also mentioned the use of artificial intelligence in various operations of his agency, including design and communications, emphasizing the importance of maintaining the human element in this process. Their different approaches point to a larger question: to what extent should the creative process be entrusted to AI?
Responsibility in Simplifying Science
The speakers also highlighted the challenges facing scientific content producers, which include transforming complex information into concepts understandable to the public. They described their role in helping to bridge the gap between scientific and public information and emphasized the importance of eliminating complex terminology and explaining ideas in a simple manner.
According to them, curiosity is considered an important component of their work. Scientific content producers can answer people's questions about the world around them and provide evidence-based information instead of allowing misinformation or myths to fill the gap. However, simplifying science also requires responsibility.
Impact on Credibility and Job Opportunities
The speakers stressed the importance of thoroughly reviewing information before publication, especially when audiences may lack the specialized knowledge needed to identify errors. They also pointed out that mistakes may occur and emphasized the importance of transparency when identifying errors. Feedback and criticism can help producers identify weaknesses and improve future content.
For scientific content producers, rebuilding credibility after damage can be particularly challenging, so accuracy in their communication with audiences is very important. Additionally, the discussion went beyond viewer and follower counts to address a question many new producers have: 'Can educational content become a sustainable job?'
The speakers stated that specialized content can attract business opportunities as companies increasingly recognize the value of producers with specific audiences. Abdullah Anan has expanded "Science Street" beyond social media into a broader business that includes shows, labs, training courses, and AI-related products. He also pointed out the need to focus on building his products and their value rather than accepting small brand contracts that may not reflect the commercial value of his content.
Ultimately, the discussion returned to the point that business success is shaped by the added value a producer provides to their audience. Artificial intelligence now allows producers to research, produce, and distribute content faster than ever before. However, in the realm of science, speed alone is not enough. For producers present in the field, the challenge remains: transforming complex knowledge into understandable concepts, maintaining audience curiosity, and ensuring the accuracy of the information presented to them.
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